Description: Rare Must de Cartier with gold plated case, tuxedo black dial with white Roman numerals. Case Material: Sterling silver .925 gold plated. Case Size: Approx. 21mm. Lug width: 14mm. Case thickness: approx. 6.5mm Circa: 1980's. Movement: mechanical (Hand-winding) Classic blue Cartier stone on the crown. Original black leather strap with Cartier gold vermeil buckle.
Condition: Vintage in excellent condition with minor scratches on case.
Shipping: Free shipping on all orders. Two-day delivery anywhere in the United States for all purchases over two thousand dollars and ground delivery for all other orders.
The Story: The rectangular Cartier Tank wristwatch is one of the world's most iconic watches. First developed in 1917, the Cartier Tank borrowed its design language (and name) from the most technologically advanced battlefield weapon of its time - the British Mark IV tank. Since that time, Cartier has continuously produced highly coveted luxury watches using this simple, yet instantly recognizable design.
Unfortunately, with a price tag easily exceeding $25,000, an original 1920s Cartier Tank wristwatch is beyond most people's budget. But what if I told you there was a vintage Cartier Tank model that not only proudly displayed the rich traditions of the storied luxury house, but was also within financial reach?
Welcome to the wonderful world of Must de Cartier watches! These underrated timepieces are, in my opinion, the perfect starter wristwatch for the fledgling horological aficionado.
Must de Cartier's origins date back to the early 1970s, when, according to legend, an employee who had been prompted for marketing ideas at a meeting exclaimed "Cartier, it's a must!" This unique philosophy guided the luxury goods company as it sought to create a line of less expensive tank wristwatches that would be more widely accessible. Finally, in 1977, the world renowned Must de Cartier watch line was officially launched.
For almost two centuries Cartier has always been a benchmark in design, innovation, and style. Kings, queens, princesses, celebrities rom every field, and wealthy lovers of luxury have all worn Cartier.
In tune with their spirit of innovation, Cartier was the first to introduce platinum into watches and jewelry. During the 19th century platinum was treasured because of it was both extremely rare and expensive. Using it for fine craftsmanship had extra challenges because of its very high boiling point. This made it very difficult to work with for intricate pieces like watches and jewelry, however in 1847, Alfred Cartier began incorporating platinum into his watches and jewelry and was the first jeweler to do so.
Cartier remained a family owned business until 1964 and has been held by various investors since. But the Spirit of Cartier is still alive and flourishing. The company has stayed true to their founding family's evolving vision and continues to produce some of the most excellent and supreme luxury items in the world.
Every Watch Has a StoryTM is in no way affiliated with Cartier and does not claim to be. We simply love their products and make them available to our customers who enjoy surrounding themselves with the best of the best.