Cartier Calibre de Cartier
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The Story: Cartier is one of the most legendary brands in the world of luxury. Founded in Paris by Louis-Francois Cartier in 1847. But it was his three grandsons that would make the brand a worldwide phenomenon. The success of the brand is made up of a thousand stories of serendipity. On example is the meeting between the pioneer aviator Alberto Santos-Dumont and Louis Cartier(the grandson of founder). The aviator complained about how impractical pocket watches were for flying. This led to the design of the “Santos” watch, a flat wristwatch with a square bezel, and Cartier’s first wristwatch. Since then, Cartier has been creating wristwatches and jewelry for the rich and famous of every place and time. King Edward VII of England said, “Jeweler of Kings and King of Jewelers”. This quote by shows just how influential and prestigious Cartier is in the world of luxury items and fine watches and jewelry. For almost two centuries Cartier has always been a benchmark in design, innovation, and style. Kings, queens, princesses, celebrities rom every field, and wealthy lovers of luxury have all worn Cartier. In tune with their spirit of innovation, Cartier was the first to introduce platinum into watches and jewelry. During the 19th century platinum was treasured because of it was both extremely rare and expensive. Using it for fine craftsmanship had extra challenges because of its very high boiling point. This made it very difficult to work with for intricate pieces like watches and jewelry, however in 1847, Alfred Cartier began incorporating platinum into his watches and jewelry and was the first jeweler to do so. Cartier remained a family owned business until 1964 and has been held by various investors since. But the Spirit of Cartier is still alive and flourishing. The company has stayed true to their founding family's evolving vision and continues to produce some of the most excellent and supreme luxury items in the world.